sponsored social promotions: industry next steps
journalism hasn't changed

twitter : why you shouldn't care about the numbers

Twitter growth sustainable  
Twitter is a tool and it is a community, and yes, it is a fad.

Twitter's traffic will ebb and flow.  But as with all social engagements, metrics don't tell the story that matters.  Success for a platform will won't be in short term spikes, but in cultivating sustainable relationships on the platform, a steady place in the user lifestream.

I don't know that Twitter will be where we socialize in 2020.  But I do know that this user behavior is not going away.  Ignore the buzz.  Do what you need to do, do what you should be doing and lead your own path.

Comments