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December 2008
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February 2009

January 2009

friendship : un-re-defined

Friendship At Age 10: Being someone's friend meant that they were someone you enjoyed being around.

At Age 20: Friendship meant having a good time with someone.

In Life: A friendship is as strong as the degree to which each member of this relationship is invested in this friendship.  What would you do for your friend?  What would your friend do for you?

In Digital: A friendship is a human relationship with another party.

We may be connected on twitter and friends on Facebook, but does that mean that we would expect one another to fly to Vegas to bail the other out of trouble? Doubtful.

Does that mean that digital friendship is shallow? Less valuable that a real world friendship?


Just hours ago, David Armano started a charity drive for a woman in need of a helping hand.  His community on twitter, on his blog, on Facebook (etc?) rallied around his cause, sharing his message and opening up their wallets.  Two hours into this social effort, David raised well over his $5K goal.  His relationships proved their value. #daniela

Key Takeaway: Just because we're digitally connected doesn't make us friends.  But that doesn't mean that digital friendships can't go a long way.

Give David's friend a hand.  Donate below:

photo credit here

Kicking Off Your Personal Brand in Social Media

The 10 Step Process
  1. Checklist Identify your passions.
  2. Find people with similar passions and read/watch/listen to their material.
  3. Join their conversations - in whatever format/platform they utilize.
  4. Set goals for starting conversations of your own.
  5. Create a personal/about me page that informs others about your personality.
  6. Start a conversation on the platform and in the media format where you believe you can be most successful (based on your level of comfort, capability and the general community utilization of this platform and format).  
  7. Respond to as many people participating in "your" conversation as possible.
  8. Link your conversation to that of others in your space (both literally and figuratively).
  9. Reach for the stars (speak with the heavy hitters) while embracing others new to the conversation.
  10. Explore new frontiers.  Over time, extend your social presence into new communities, social circles, platforms and formats.

Up Next: Considerations for kicking off your personal brand in social media

Inspired by 10 Step Expert Guide to Blogging Your Personal Brand

Related Posts:

photo credit here

social sincerity drives the bandwagon

Charity What means more:

  • Wearing a pin?
    • Or giving $10?
  • Joining a Facebook cause?
    • Or giving your time to a charity?

We all want to give.  Giving makes the world a better place. 

And while joining a Facebook group may help the cause, particularly if brands are footing the bill for further giving, this is not the same as actually giving.

But it works.  It lowers the barrier to entry for charitable giving, allowing more people to join the cause, to drive awareness and all those upper funnel goodies.  And with the added power of brand support driving lower funnel activation, this just may be a new form of charity: giving without giving of yourself.

   -   -   -   -   -

Inspired by Ike Piggot's tweet below:

I don't hate *your* cause, just the mindless ease with which Facebook facilitates the Empty Calories of Philanthropy.
photo credit here

social media isn't socialism

Lenon Listen up.

Your blog matters to you.  Hopefully it matters to your readers.  And your readers may have voices of their own.

However, your blog is not the NY Times.  Just because you blog doesn't put you on par with with Newsweek.  You may not be a reporter, you're an opinionated individual, possibly a member of a community.

You have incredible potential.  You may have incredible passion.  But the world doesn't turn by your opinion alone.

Social media isn't socialism.

Just because we share doesn't mean that everything we write is free for all to share.  Just because you credit a source doesn't give you the moral/ethical/legal right to re-purpose it Check the licensing terms on a blog, video, photo, or any other piece of social content before you share it.

Social media isn't socialism.

Few corporations can afford to share all of their secrets, tactics, strategies and finances.  Some things belong behind the firewall.  A business has a right to secrecy.  They do not have a right to mislead, misrepresent, misinform or otherwise lie.

Social media isn't socialism.

You can complain on twitter.  You can rant on your blog.  You can protest in your own little corner.  And as long as you are being truthful (and you're willing to pay for a lawyer to back up your rights to do so), you are probably fine.  But the party you are protesting has every right to ignore you.  And you have every right to build a movement.  But until there is a firm business case for driving engagement, many businesses will choose to ignore you. 

Social media isn't socialism.

This is the market reality.  And this is OK. 

Our market dynamic is evolving.  People have expectations.  Brands have expectations.  And one day, we will meet somewhere in the middle.  In the meantime, use your voice.  Use your mind.  Think honestly and earnestly.  Think about brand sincerity, authenticity.  Think about your brand as a mix of community perception, user perception and brand broadcast messaging. 

Because as important as you are as a blogger, you are not the be-all and end-all.  We are.

Inspired by Peter Kim on twitter. For Peter's thoughts on this meme, check out his original blog post here. note: I've had this post in the hopper for about 5 months. I would credit Peter with the phrase "Social Media isn't Socialism" across all instances had I not already written most of this post. I am however, crediting his tweet as inspiration to dust off this post and finally publish.

photo credit here