The Chief Technology Adviser in the Cabinet
where vision meets reality > Obama's Conundrum

it's not about social presence, it's about personality

People

Seth Godin does one thing extremely well - everything that he says is remarkable.  And that is his brand personality.

Loren Feldman does one thing extremely well - provoking/prodding.  And that is his brand personality.

Chris Brogan does one thing extremely well - social marketing communications in action as well as in theory.  And that is his brand personality.

Platforms

Twitter is a tool for conversation and discovery.

A blog is a personal forum for presenting yourself to the world.

A branded widget is the microsite of social media.  It's a micro-experience.

A network site is a destination for connected conversation.

Insights

Being "there" doesn't make you valued.

Being desired "there" should be your goal.

You will be desired by not only driving presence, but by establishing a personality, something PEOPLE will emotionally relate to and with, a relationship people value.

Social is not a technology or a marketing ploy, it is a movement.  I am not a Mac or a PC, I am me. 

So let's talk.

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