Image via Wikipedia
They are resolving issues.
Sure, they may be more that they could be doing, there is always room for growth and optimization.
But perhaps the most notable component of this effort (of late) is the amazing New York Times writeup on the Comcast Cares initiative. This mainstream recognition of Comcast efforts has driven massive spikes in buzz across the interwebs. Comcast is on fire.
But what are they doing with this spike in conversation? How are they fueling and enabling brand advocacy?
Consider the conversation captured (on Twitter) below:
It's one thing to build a social customer service capability. It's another to internalize digital social media across an organization.
Comcast Cares is a great program. Here's to hoping that Comcast integrates this dynamic across the rest of their organization.