around the blogosphere : 10-17
around the blogosphere : 10-18

compelling creative

McdonaldsSo I picked this up off ON: Digital Marketing.  The greenery in the signage was a nice touch... but I've got too ask, why the grey background?  It's dull.  It reminds me of weeds growing between the cracks in the pavement. 

Wouldn't this have felt more "organic" if the plants were inserted on a faux wooden chopping board or in an earthy toned ceramic salad bowl?

If you're selling healthy and fresh, sell it.  You've got to tell the complete story.  A picture can tell a thousand words, why limit it to ten?