Hulu : Ads as Content - With Ads

We all know that many of our friends and family members tune into the Superbowl for the ads.

In a sense, Superbowl ads are the ultimate short-form branded content. 

And so, Hulu has chosen to run mini-pre-roll in front of the creative spots run during the Superbowl.

Erick Schonfeld over at TechCrunch finds this offensive.  But I find it sensible.

If an ad is a 30 second slice of content, it's only natural to put a 3 second spot in front of it right? (see video below)

My only gripe is with the format.  Hulu should be streaming these ads back-to-back with only the occasional 3 second interuption.  Nobody goes to Hulu's Superbowl Ad page to view just one ad.  Get with the medium, get with the people.

Hulu, you challenged the world once, proving that traditional media could get digital right.  Let's keep the groove alive, ok?

Hulu Superbowl Ad Widget