Sure, Izea gave out gift cards and Pepsi gave out social equity... but with full transparency, there's nothing unethical about Izea's campaign, is there?
Twitter's all abuzz, with top social personalities including @emom, @1938media, @chrisbrogan, @shefinds and @shoemoney allowing participants to participate by commenting on their blogs or, more impressively, by RTing (retweeting) - extending this contest into new social circles, activating the ripple effect!
Multi-platform, inexpensive and efficient. Right?
And it's transparent... with big names in the social industry like Chris participating!
Is Izea now certified kosher?
Have they kicked the PayPerPost stigma?
Or is there more to this than that?
What was your key insight for Kmart? How did seasonality and timing effect your campaign strategy?
How did you go about identifying and reaching out to influencers? How was this campaign different?
What are your metrics for success? How are you substantiating these metrics?
How do you see campaigns like this driving sales? Where do you see campaigns like this playing in the lower funnel, driving spend in today's economy?
What's next for Kmart and Izea?
PS - the campaign doesn't end here. Izea is also using their cewebrity personality's personal shopping journeys and testimonials in ad creative (included below), lending additional credibility to the story KMart is telling. Check out some sample ad units (going live on Thursday) below.
... so what do we think...