Seth Godin does one thing extremely well - everything that he says is remarkable. And that is his brand personality.
Loren Feldman does one thing extremely well - provoking/prodding. And that is his brand personality.
Chris Brogan does one thing extremely well - social marketing communications in action as well as in theory. And that is his brand personality.
Twitter is a tool for conversation and discovery.
A blog is a personal forum for presenting yourself to the world.
A branded widget is the microsite of social media. It's a micro-experience.
A network site is a destination for connected conversation.
Being "there" doesn't make you valued.
Being desired "there" should be your goal.
You will be desired by not only driving presence, but by establishing a personality, something PEOPLE will emotionally relate to and with, a relationship people value.
Social is not a technology or a marketing ploy, it is a movement. I am not a Mac or a PC, I am me.
So let's talk.