the nature of discovery (video)

• You will never discover relevant value for without actively looking for it. 
• You're never going to fully understand your brand positioning without listening to the buzz, both online and offline. 
• You're never going to learn if you don't actively observe the world around you.

Kudos to BL Ochman, Asi Sharabi, for sharing the amazing video below (after the jump).

That being said, after watching the video above, what did you learn about the product being promoted?

Check out the landing page here.  This is a UK campaign encouraging drivers to remain alert for cyclists.  I thought the message was amazing, but without clicking through to the landing page, I didn't learn anything about a product.  Is this a sound strategy?