Marketers, promoters and advertisers are often after the same thing: attention.
In a cluttered world, attention is often gained not by screaming louder, but by not screaming at all. Check out the video below (after the jump).
How powerful would it be if a marketer would do this? How astonishing would it be if a brand were to do a "stop and think" campaign, employing dozens of theater students to slow down to a coordinated stop for a full 60 seconds, in crowded city centers around the world?
There would be videos and pictures everywhere. This would be a viral phenomena.
Sometimes the best way to get your message across is to stop speaking at all.
Kudos to David Polinchock for sharing the video.
