social marketing - as envisioned 30 years ago

Check out this quote:

"... talk about giving power to the people. Yonno, anybody knows that the people have the power.  All we have to do is awaken the power in the people.  The people are unaware. It's like their not educated to realize that they have power.  ... But we must try to make them aware of this."

This isn't from Seth Godin, this isn't Scoble, this isn't Arrington.  This was John Lennon, nearly 30 years ago.  This was a man who understood citizen activism and citizen marketing.  This was a visionary, a social genius.  While Lennon may have left this world 27 years ago today, his message is as true as ever.

Check it out the video below (feed readers, it's after the jump).  I cannot recommend strongly enough that you watch this video in it's entirety.

Kudos to BL Ochman for sharing this fantastic piece.