A wise man once said "I get by with a little help from my friends."
Let's think about this:
We aren't friends with people because they help us get by.
They help us get by because they are our friends.
I am not friends with my shaver.
I am not friends with my breakfast cereal.
I am not friends with my car.
I am not friends with my mp3 player.
I will never be friends with any of the above.
I will interact with them when the interaction is fun, relevant or compelling TO
I may experience emotions throughout these interactions.
These emotions may even prompt me to purchase, positively socialize, recommend or even promote a product or service.
But this doesn't make us friends.
People are friends with people.
Many people love and obsess over objects.
Nobody is friends with an object.
- PEOPLE can be friends.
- SalesPEOPLE can be friends.
- No matter how smart or automated your system, people and objects or machines will never be friends.
How much HUMAN investment is YOUR BRAND willing to make in social media?