nokia's "2.0 is about..." viral video

While this viral effort (see below) certainly isn't cutting edge thinking, it is an interesting video nonetheless. 

Nokia is clearly going with a straight sell - "web 2.0 is about connecting people (in a number of diverse ways), like it always was". 

Nokia is telling a very interesting story - we aren't about technology, we are about people, we are about YOUR life.  While I didn't find the creative to be incredibly compelling, the marketing message strategy is brilliantly straightforward.  There is a lot to like around this clip (see below).